Web Developer &Digital Marketing Consultant

I'm David Marsh. I've been building and marketing websites for over 15 years. I can transform the online fortunes of your business.

Award winning, London basedWeb Developer

I have worked for some leading UK agencies in both web and video game development. I've been a freelance web developer since 2008 and I'm based just outside London.

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View my work...My Portfolio

Google CertifiedAdwords Account Manager

Fancy an Adwords campaign that lines your pockets as well as Google's? Of course you do. Beat your competitors in to 2nd place with a big Dave shaped stick!

Same traffic, more customers.Conversion Optimisation Rocks!

You have a website and you're driving traffic... so where are all the customers? By setting and tracking goals and closely monitoring your site's performance you can hone your its effectiveness as a sales tool.

Set Strong Digital FoundationsSee Your Business Rocket!

I offer a complete digital package. This starts with a professional web build that makes the most of modern development techniques. Your site must look great on all devices, load quickly and deliver your message concisely.

Next you need traffic. Relevant traffic. This is most effectively delivered via a PPC (pay-per-click) platform such as Google Adwords. This powerful tool can build an audience in an instant - but you need expert help to make it work as well as it should.

With traffic and the data it generates, you can start to hone your site to achieve better results. Simple changes can make a big difference to the rate your website is able to convert users in to customers.

Take one (or all) of my handy digital marketing health-checks to see where I can help you...

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View my work...My Portfolio

The Doctor Will See You NowWebsite Health Check

Ask yourself the following questions and give your own website an instant health check...

  • Ask yourself: Can our visitors instantly tell what we do at first glance?

  • You have an important message to get across and limited attention spans to work with. Don't waste precious seconds making your audience figure out what it is you do. They will thank you for spelling it out to them by sticking around longer.


  • Ask yourself: Is my site mobile friendly?

  • Mobile use is growing exponentially and you cannot aford to ignore users who want to view your website on the go. This means building a responsive website that not only downloads quickly but looks great no matter what size the device.


  • Ask yourself: Am I optimised for SEO?

  • My diagnosis: Good SEO (Search Engine Optmisation) starts from the ground up. You need to nail the basics at the start so that, regardless of any future investment you plan to make in SEO, you're set up to rank well for your important keyword terms.


  • Ask yourself: Am I using outdated technologies?

  • Flash is outdated and unsupported on mobile devices. If you’re still using it you need to update now because you will be losing traffic. This doesn't mean you can’t have creative and dynamic web pages, but that you need to be achieving it through the use of modern web technologies including HTML5, CSS3 and jQuery. Likewise, it is no longer acceptable to use tables to layout your website. And I won't even mention framesets but if you’re using one you may be beyond help.


  • Ask yourself: Do I really need the bells and whistles?

  • That sexy jQuery carousel crammed with beautiful high-res images might look great - but ask yourself - what value is this actually adding? Is it worth the additional download footprint? Jumping on the latest trend band-wagon might not directly convert users into customers. My rule; less is nearly always more. Keep it clean, succinct and well structured.


  • Ask yourself: Am I in charge of my own content?

  • Static ‘brochure’ websites are thing of the past. These days a CMS (content management system) is so easy to set up that there is no excuse for any developer not to offer this for a minimal charge (I include this functionality with all my sites for free). This empowers you to the change and update your content as and when you need to change it.


How did you do?

If you answered 'yes' to everything then great; you're in good shape and it's time to start driving traffic to your site. If you answered 'no' to any of these then get in touch. I'll assess your site and let you know what needs improving.

Remedy your PPC aches and painsPPC Health Check

Ask yourself the following questions and give your Pay-Per-Click campaigns an instant health check...

  • Ask yourself: Am I paying more than I need to for each click?

  • Almost certainly. Google thrives on relevancy. Make your ads more relevant and Google will reward you with cheaper clicks. Likewise, a bad campaign will be penalised with higher costs. A strong click-through-rate and high quality score will all help you to beat you competitors to the top spot and pay less per click than they do.


  • Ask yourself: Are my landing pages optimised?

  • Your paying for this traffic so it's important you deliver the right content to the right people. Google will reward you for doing this and your keyword's quality score is partly determined by how good your landing page is. And a better quality score means cheaper clicks.


  • Ask yourself: Do I know which keywords convert into leads/sales?

  • Spending blind is the equivalent of playing black-jack without looking at your cards. You need to be tracking every click and recording which keywords are delivering customers to you site. By doing this you can spend more on the good keywords and stop wasting money on the bad ones.


  • Ask yourself: Is my account structured in an optimal way?

  • : Good account structure is essential to achieving optimal results. Not only do you need your data organised in a way that makes it easy to find, filter and compare, but you also need to be writing ad copy that is laser targeted to the keywords you're bidding on.


  • Ask yourself: Am I making maximum use of ad extensions?

  • For those unsure, Ad Extensions are the additional blocks of information you can add to you paid search snippet. For example, Sitelinks allow you to deep-link to ultra-relevant content. You can also add phone number, address, review scores and even testimonials. The more 'above-the-fold' real-estate you can take up, the less there is for your competitors.


  • Ask yourself: Do I really want to be worried about all of these things?

  • Such is the scope of PPC it takes a specialist to know it all and how to best apply it. I've only touched the tip of the iceberg with this health-check. There are always savings to be made no matter what state your account is in. Please get in touch.


And cough...Conversion Health Check

Check your current conversion status by asking yourself the following questions....

  • Ask yourself: Am I tracking my visitors?

  • This is Analytics 101. Google offer a free access to their powerful tracking platform, Google Analytics. Once you've installed the code (you may need to help of a web developer to do this), you'll have access to a wealth of data including where your users are coming from, how long they're spending on your site and much, much more.


  • Ask yourself: Have I set up goals?

  • The use of goals is all powerful. You need to know which users are converting into customers and goal tracking will tell you this. This technique is fundamental to conversion optimisation; your website exists for a purpose so you need to make sure its fulfilling its role.


  • Ask yourself: Have I established a conversion funnel?

  • Invariably there is a linear process that leads to a goal being completed. This might be the various stages of a checkout procedure for example. Tracking will show you where users are entering your funnel and, more importantly, where they're leaving it. Once you've identified a page that is causing users to prematurely leave the funnel, you know to go in and fix it.


  • Ask yourself: Are you split testing your content?

  • It's one thing to identify a problem area, it's another thing to fix it effectively. How do you know for certain that the changes you are making are having a positive impact? The answer is split-testing (or A/B testing). By sending a percentage of traffic to a different version or versions of your page you'll know categorically which works best. Then you can do it all again with another set of changes.


  • Ask yourself: Have I got the time/patience/skill-set to do all this myself?

  • If the answer is no then you now know someone who does...


Website Case Study General Tee

Find out how I helped this start-up clothing brand smash it's sales targets straight out of the box!

Website Case Study Big Red Removals

Find out how I helped this London Removals firm take double the clicks for the same money...

Website Case Study Waterhall Country Hotel

Find out how I helped this Gatwick hotel take twice the bookings from the same traffic.

Frequently Asked Questions About My Websites

  • Do you build websites or just offer consultation?
  • Both. I built this site and I’ve been developing websites since the late 90s. I have a great balance of design and technical abilities that suit most web jobs. If you need some heavy tech, I have contacts who I often work with to create some awesome web apps. You can sees a full portfolio of my work here.
  • What do you charge?
  • Each client I take on has different requirements but I am generally cheaper than you may at first think. I have a home office, no full-time staff and virtually no overheads. I’m very happy to pass these savings on to my customers. I have retainer clients paying as little as £250.00 per month.
  • How do you work?
  • It varies. I have a range of skillsets that cover the broad spectrum of digital marketing and different projects dictate different approaches. My preference is to work on retainer for a minimum six-month contract taking a project from conception right through to maturity, however I am happy to take on longer roles or simply invoice for one-off jobs.
  • Where are you based?
  • I live in Surrey with good links in to London. I’m very happy to travel out to meet clients and feel a face-to-face meeting is always preferable. When a customer employs me on an on-going basis I welcome the opportunity to spend a day or two a month working with you and your team in your office.
  • Are you available now?
  • Potentially. Please get in touch via the form below and find out…

Frequently Asked Questions About My PPC Campaigns

  • What does being a ‘Google Partner’ mean?
  • It means that I have passed Google exams and conformed to various other guidelines to prove to both Google and my customers that I have an advanced knowledge of this powerful advertising platform.
  • My campaign is pretty good. Can you still save me money?
  • I believe that every campaign, no matter how mature and how well managed, has scope for improvement.
  • Is it really possible to acheive higher rankings for less money?
  • Absolutely. Google want to you to deliver relevant, targeted campaigns to their users and they will reward and penalise you accordingly. There are multiple factors at play and many ways to reduce your costs whilst actually improving your positions.
  • What guarantees can you give me that you will reduce our costs?
  • Unlike organic SEO, Adwords can quickly deliver tangible results. A quick look at your campaign will tell me how much it can be improved. If I don’t think the cost of paying me will pay off long-term I will tell you. If you are not entirely happy with the results I will persevere until you are.
  • Do you offer organic SEO services?
  • Yes... and no. Organic SEO is more art than science. It's impossible to give guarantees. I rarely offer SEO as a stand-alone service, however I build all websites to be search engine optimised and offer SEO consultation as part of a larger marketing strategy. However, if you're looking for a link-builder then no, this is not me.
  • Where are you based?
  • I live in Surrey with good links in to London. I’m very happy to travel out to meet clients and feel a face-to-face meeting is always preferable. When a customer employs me on an on-going basis I welcome the opportunity to spend a day or two a month working with you and your team in your office.
  • Are you available now?
  • Potentially. Please get in touch via the form below and find out…

Frequently Asked Questions About Improving Conversion

  • What experience do you have with conversion optmisation?
  • I've been tracking users and tweaking content ever since I first started building websites. Conversion optimisation id fundamental to the success of any project.
  • How do you start the process?
  • Get your tracking code installed. It's easy if you have some basic knowledge of HTML. If you don't, you'll need a web developer and I happen to know just the guy...
  • How long does it take to get results?
  • Once we've established your goals and a tracking your funnel to see where users are dropping out, the results can happen quite quickly. It depends entirely what state your website is in...
  • What guarantees do you offer?
  • I will assess your website. If I don't think that I can deliver a fair return on your investment in my services then I will tell you immediately. Customer satisfaction is my absolute number one priority. If your conversion funnel is performing optimally, then perhaps you will want to employ me to drive more traffic through it?
  • Where are you based?
  • I live in Surrey with good links in to London. I’m very happy to travel out to meet clients and feel a face-to-face meeting is always preferable. When a customer employs me on an on-going basis I welcome the opportunity to spend a day or two a month working with you and your team in your office.
  • Are you available now?
  • Potentially. Please get in touch via the form below and find out…