Case StudyWaterhall Country Hotel

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Waterhall first came to me requiring a website. Their budget was small but, being a hotel, they needed an integrated booking system. The answer was a WordPress site that relies on some good but largely inexpensive plugins to add instant functionality.

The site looked great and was launched with much fanfare but it was quickly apparent that conversions were not as strong as I had initially anticipated. The site looked great and was receiving reasonable good relevant traffic volumes. Something was clearly putting visitors off.

I’d already installed Google analytics, set up goals and established a conversion funnel as part of my initial build. By analysing this data I could identify exactly where users were being put off. There was a clear issue with one of the check-out pages.

A review of the page coupled with some user testing revealed several potential issues that could be addressed. Changes were put in place and three new versions were put head-to-head to see which performed better. A clear winner emerged.

The hotel now coverts 8.5% of its visitors in to customers. That’s epic! I am now working with Waterhall to drive more traffic through this conversion funnel, utilising Facebook and Google Adwords. With my help they are anticipating a far more profitable winter than those they have previously endured.

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